“The more identities a man has, the more they express the person they conceal.”
― John le Carré, Tinker, Tailor, Soldier, Spy
Hey, just quick heads up, I’m branching out a bit on topics here beyond just brand/attention – to topics on digital business building or relevant areas that come up in conversation with founders/creators I speak with.
I appreciate you hanging with me and understand if that’s not for you.
Why? I realize that I’m weird in that I…
A: Started/ran a remote, global company since 2013, grew it to $2M+ in revenue with a team of ~2 people. My co-founder lives in New Zealand and I was in Ohio. We literally met online. It’s the only “job” I ever really had, and we made up a lot of our own non-conventional ways of doing things…
B: Now I Consult and Coach founders who are also remote, early-stage, and looking to scale. Because I never worked anywhere, I believe this is a blessing and curse. The blessing is I think I add new perspectives and sometimes am not trapped by convention. The curse is I don’t know much about working at big organizations… or what the word “Scrum” means.
I also feel like I worked through many challenging cycles of remote/global creative work in the years prior to this whole shift.
C: Personally I am no longer in any one category… Founder? Consultant? Coach? Freelancer? Creator?
I think this will shift to more and more people becoming “Full Stack” in whatever role they are in. You might have a side project. You might even have a Rolling Fund, but you fill other roles too.
So I’ll share things that I think are for those types of people. For people who are looking to build their career in multiple roles, often at one time.
I think this is the new norm.
We are in the great migration to the internet.
It only accelerates from here…
Telegram Reading List + Recent Reads
I keep a weekly Telegram channel that I publish what I’m reading to. It’s one thing that people have actually asked me to charge for, which I was kind of stunned by.
So, I might charge for it. Basically I consume everything and them am verrry picky about what I share. But that means you get a channel directly to reads/media that I find most interesting.
Still free for now, but here is the channel: https://t.me/artxattention
Here are some recent reads: