Founder-Freelancer-Coach-Creator? Plus My Reading List

“The more identities a man has, the more they express the person they conceal.”

― John le Carré, Tinker, Tailor, Soldier, Spy

Hey, just quick heads up, I’m branching out a bit on topics here beyond just brand/attention – to topics on digital business building or relevant areas that come up in conversation with founders/creators I speak with.

I appreciate you hanging with me and understand if that’s not for you.

Why? I realize that I’m weird in that I…

A: Started/ran a remote, global company since 2013, grew it to $2M+ in revenue with a team of ~2 people. My co-founder lives in New Zealand and I was in Ohio. We literally met online. It’s the only “job” I ever really had, and we made up a lot of our own non-conventional ways of doing things…

B: Now I Consult and Coach founders who are also remote, early-stage, and looking to scale. Because I never worked anywhere, I believe this is a blessing and curse. The blessing is I think I add new perspectives and sometimes am not trapped by convention. The curse is I don’t know much about working at big organizations… or what the word “Scrum” means.

I also feel like I worked through many challenging cycles of remote/global creative work in the years prior to this whole shift.

C: Personally I am no longer in any one category… Founder? Consultant? Coach? Freelancer? Creator?

I think this will shift to more and more people becoming “Full Stack” in whatever role they are in. You might have a side project. You might even have a Rolling Fund, but you fill other roles too.

So I’ll share things that I think are for those types of people. For people who are looking to build their career in multiple roles, often at one time.

I think this is the new norm.

We are in the great migration to the internet.

It only accelerates from here…


Telegram Reading List + Recent Reads

I keep a weekly Telegram channel that I publish what I’m reading to. It’s one thing that people have actually asked me to charge for, which I was kind of stunned by.

So, I might charge for it. Basically I consume everything and them am verrry picky about what I share. But that means you get a channel directly to reads/media that I find most interesting.

Still free for now, but here is the channel: https://t.me/artxattention

Here are some recent reads:

  1. Squad Wealth

  2. The Potential for Slow Fashion

  3. Scarcity Status versus Abundance Status

  4. Are business models the new frontier for innovation?

  5. Taiwan is now Arrakis

Join Telegram Channel


Hey, what’s up it’s David. I love brand communication and helping founders grow. I founded Death to Stock and help organize Jacuzzi Club. etc. etc.

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