Tomorrow's Verbs and Adjectives

Innovation gives us new words, here are some important words for products of the future.

Innovation brings us new abilities and those new abilities bring us new verbs and adjectives that describe our new powers.

Computers gave us "Copy” and “Paste."

Recording devices and video cameras gave us “Record”, “Play” and “Pause”.

And more recently we got "Likes" and other skeuomorphic terms online such as "Tip" or "Fund."

Tomorrow's Verbs and Adjectives will bring us into an entirely new realm of cyberspace, brought to us by advancing technologies like blockchain and VR.

I wanted to lay out some of those words I feel are crucial to understanding the future that’s coming.

These words will dominate the creator economy and how we expect to engage with businesses:

“Permanent”

Blockchain ledgers and increasing storage capacity will record everything, permanently. We won't delete, only archive.

  • Consumers expect to not have their data be removed or be fully de-platformed.

“Immersive”

Products will create immersion by spanning the metaverse, physical and digital, solo experience to multi-experience, single sense to multi-sense. Immersion is not only watching the movie, but acting in it or helping produce it.

  • Consumers expect their products to go beyond pure utility into entertainment, community, and experience.

“Access”

Products will not only deliver on their original value of consumption but offer new opportunities beyond that to “access.”

Imagine buying a pair of shoes that grants you access to an e-sports game. Or imagine a pokemon card that gives you access to a discord server. Proof of ownership grants access.

  • Consumers expect products do deliver access to community or experiences.

“Portable”

Interoperability between systems will allow for products and goods to transfer between domains, from wallet to game, from game to game, from profile to wallet to game to auction to display back to wallet, and so on... Your digital goods will travel with you.

  • Consumers expect to move their products across the digital universe.

“De-materialized”

Physical Products will have mirror-world versions to utilize, a shoe will have a digital shoe that can live on your avatar.

  • Tomorrow’s consumers expect to catalog and display their physical products in cyberspace.

“Personalized”

Products will allow us to move beyond customization (picking the color of your car) to personalization (picking from dozens, hundreds, or thousands of SKU's and indicators to make something completely unique to you)

  • Tomorrow’s consumers expect infinite choice and personalization.

“Phygital”

(Credit to Lukso Network team for the term)

RFID chips and painted or printed Bar Codes will mark and catalog all of our physical objects giving them a digital filing or tracking.

  • Consumers expect a bridge between digital and physical.

“Informed”

Products will not only hold data from IOT chips, they will hold their histories, product details, past use, support information, and even supply chain transparency.

  • Consumers expect to be fully informed with data and history.

“Sovereign”

Full custody and ownership of digital goods and media will live outside of third parties or trusted intermediaries, giving people true ownership over their goods.

  • Consumers expect to fully own their digital goods as property.

“Transparent”

The ethos of crypto is "Don't Trust, Verify" as all code is viewable, public, and transparent. Smart Contracts allow for public review rather than assumed trust.

  • Consumers expect to verify rather than trust whenever necessary.

Technology gives us new choices. These new choices give us the outlet to have new preferences. This list is only a sample of some of those new preferences. I have not mentioned many in the investing space (such as “Stake” or “Lend”) and many other areas that are emerging.

I will continue to read and research these areas but take note of which preferences or words you feel drawn to.

When progress takes place in technology and culture, these words go from novel to expected.

xx David


Hey, what’s up it’s David. I am a partner to Founders building unique brands.

I founded Death to Stock and help organize Jacuzzi Club. etc. etc.

*The Mob Has Now Entered the Chat*

I’m not going to share my take about the $GME saga because there are plenty of great pieces written on this and I’m more of a consumer in these moments than a participant. I’m also not writing this post with any political stance.

What I want to do is point out something simple about what has changed in our world and what we can expect going forward.

The world itself is reorganizing as we go through “matrix moments” – moments in which we see directly to the “source code”.

And what we see isn’t pretty.

The complexity of markets, politics, movements, and institutions have shown us their dirty underbelly and it’s as if the powers that be, right as the wormhole opens, try and shut it as quickly as possible less the public becomes fully aware of its happenings.

Social media has left us with much to grapple with about how we navigate society with an extremely noisy public square.

This has lead to incredible misinformation and also struggle over information, momentum, and power.

Ultimately, what’s new about our world today is that at any given moment, in any public institution, we may suddenly see a notification that *The Mob Has Now Entered the Chat*.

The Mob Has Now Entered The Chat is what happens when thousands of coordinated Reddit users bid up the price of a single stock.

The Mob Has Now Entered The Chat is what happens when a few thousand protestors stand on the capital steps and then suddenly find themselves inside the capital sitting at the desk of Nancy Pelosi.

What institutions clearly haven’t planned for is public coordination in putting sticks into the spokes of our rusted and complex systems in unexpected and clever ways.

For a long time, people have lived with systemic disfunction, unable to push back and make their voice heard.

Today, their narratives ripple across the world.

Whether that changes things, fixes the source code, or moves us to another system is a different story.

But their voices carry, and public sentiment changes as a reaction.

And that is something that you can expect more of.


Hey, what’s up it’s David. I am a partner to Founders building unique brands.

I founded Death to Stock and help organize Jacuzzi Club. etc. etc.

Mass (Social) Media and the Work Inversion

Community 3.0

Read the Tweet Thread version.

We're going through what I believe is a normal progression of "social media" – which is how we find and form connections with those in a world where communication is instant.

Social Media's first problem: How do we connect everyone?

In phase one, we needed mass social media to connect everyone together. The initial job to be done was to get everyone online and get them in a place where they could connect and interact.

Mark Zuckerberg's literal mission statement here was to "Connect the World."

We needed the Schelling point of just a few major social media channels to create the network effects needed to bootstrap everyone online, and everyone connected.

Now that we're connected, we're facing the challenges of the Social Media 1.0 era wherein the size, and mass connection are the problem.

Social Media's 2nd problem: How do we communicate and relate in public?

How do we relate to each other on a global, public scale while we all insanely communicate our desires, fears, frustrations, and conspiracies?

This is where community has come in. We've seen the wave of "community" based applications and philosophies to try and fill in this gap – splintering off of the major news feeds into more private groups.

Community is one solution to this problem, as it shrinks down the size of participants in a group from millions to dozens or thousands.

Where are we going?

Social Media 3.0: We’ll work with thousands, but become friends with a few.

Mass social media is great for coordination but poor for social cohesion.

The coordination that occurs on mass social media will shift to the coordination of work. Built on trust-based systems on the blockchain that allow us to trust a third party, even if that third party is pseudonymous.

What this means is that you can interact with dozens to thousands of people for work, in a trust-based environment without ever having to be friends with all of them.

And our friendships will focus on a more tight-knit band of friends, that we will co-live with, co-travel with, and co-work with, accepting that trying to have thousands of friends is less meaningful than a smaller, tighter-knit group.

This inverts social – where friendships and relationships form in small pockets in private communities, and the WORK happens at scale.

I believe all of this translates to Dunbar's number being real for friendships, but not for work-associations and collaborators.

Read the Tweet Thread version:

Hey, what’s up it’s David. I am a partner to Founders building unique brands.

I founded Death to Stock and help organize Jacuzzi Club. etc. etc.

Intermittent Media Fasting

I started fasting more frequently, using the Zero App (intermittent, typically the 16/18 hours). Our bodies don't need to constantly be fed. It can slow us down when it's overdone:

Here's a good primer thread:

This sluggishness I was unconscious about when I was younger. As a teen, and into college I would eat whatever, whenever, thinking that it was normal and not paying any attention to the feeling of being full, the energy drain, and the other side effects like brain fog.

We are only just now starting to get aware of how our media diet impacts our brain. We are seeing what it's doing to our culture, but not individually to our mental health.

I’m going to assume that right now we’rere also in that phase of unconsciousness generally about media consumption and that in the future we’ll have more crystalized research on this mind-related health.

It makes me think that someone could start a “Media Fasting” diet just like Zero but for your information consumption.

Who’s building Levels for your brain on social media?

Your mind needs time to think and create its own thoughts – not be constantly drowning in the thoughts of others.

If TV deadens the mind, Twitter overhwlems it with too many inputs. And you can’t remember which ideas are yours or someone elses.

No doubt, I have had tremendous value from Twitter and other networks like it. The insight and people-finding has lead me to some of my best breakthroughs.

The balance, though, is finding time to be reliant also on me.

Can I be a producer instead of a consumer?

And can the knowledge I acquire be first hand, experienced, instead of parroted?

Is it ok for our minds to be learning 24/7?

I’m going to be taking more space through intermittent media fasting.


Hey, what’s up it’s David. I am a partner to Founders building unique brands.

I founded Death to Stock and help organize Jacuzzi Club. etc. etc.

The Value in Exiting the Job

In the future, which is actually today (it's just not distributed yet) work takes shape around experiments and sprints.

Work of the past, industrialization was all about following the process and gaining productivity. Experimentation was expensive, as infrastructure was physically difficult to move and costly to build.

Workers were paid to execute the system created by the Entrepreneur and were paid to repeat their tasks and perform better over time (think accountant, factory worker, etc.).

Today repetition is being outsourced to machines via automation or to lower-wage locations around the world.

In this race to the bottom, repetition is not rewarded, it is penalized with lower wages.

This means work all valuable work becomes creative, as in generative, making something from nothing, creating something new.

From 8 Themes For The Near Future Of Tech 🔮 by Scott Belsky,

"Until the age of AI, being more productive was the best way to stand out at work. But now, as bots and algorithms supplant mundane and repetitive labor in the workplace, the benefits of human labor will shift to the skills and capabilities that are uniquely human. Chief among them: creativity."

So today you get paid to make the new, to learn and build something from scratch. Then you are paid to remove yourself from that role as quickly as possible.

Traditionally this was the job of the entrepreneur, but today all of us have the leverage to outsource thanks to machines, code, automation, AI, SAAS applications, and more.

I expect that this means the next shift in ideologies will focus more on short sprints and experiments.

For example, Basecamp works in 6-week product cycles to ship new features and they have their own methodology “Shape Up” which you can read about here: https://basecamp.com/shapeup

The way you create value today is to experiment and build something new and creative for the organization you are a part of. Then, outsource, automate and delegate the process to repeat while you move on to what’s next.

The difficulty in this approach is that you are making a “leap” financially at each step to increase the value of the business. There is “slack” generated in each risky experiment which only becomes taught if it works to drive the business forward.

I liked this framing from Nat Eliason here (emphasis mine):

But you also need to ask yourself a tough question: are you avoiding hiring someone to run these systems because you're married to having the income you have right now? 

If that's the case that's fine, but that also means you're approaching a local maximum for the business you can build. As soon as you stop delegating yourself out of the systems you’re building, you'll clog up what your time is allocated to, which means you have less and less time for building new systems beyond yourself. 

Personal Leverage – Nat Eliason

Companies will need to adapt to this change in personal leverage by empowering employees to delegate and automate as part of their own growth. Roles will change faster and be more fluid.

I’m looking for more personal or corporate ideologies around experiments and sprints.

If you have seen any that are interesting let me know.

xx David


Hey, what’s up it’s David. I am a partner to Founders building unique brands.

I founded Death to Stock and help organize Jacuzzi Club. etc. etc.

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